'What's Your Story' Business Workshop

Workshop 4 - 5pm, stay after to get social! Your market is flooded with people just like you. You've paid good money to create a brand and modernize your website. You've outsourced marketing, implemented online tools, and taken courses on sales strategies. Your advertising budget keeps you awake at night. So why does one yoga studio succeed when there are four others in the area? Five contractors bid on the same job, yet it is won by the least experienced and most expensive. Why? The real estate on the packaging for a snack bar is very small, yet they use that space to tell you about their child and autism. How are these three examples related? Story. Know how to use it - so it can work for you. There is a reason storytelling is the latest buzzword in Business. It’s powerful, persuasive, and it works. Workshop by: Kay DeMartini Keynote at Twitter, Genentech, AutoDesk, AKQA, MHI, etc. Former advertising manager, story coach and producer since 2009. NPR storyteller, Multiple SF Moth winner, TV Comic. KayDemartini.com