"Tools for Marketing Your Business"

Media Coverage & Setting Up Your Online Newsroom
This session will focus on how to land media coverage with a killer “Pitch” that will put you on the editor’s ‘nice’ list, and make you the go-to expert for print and broadcast programming. The participants will learn how to think like a journalist, target local and national media, and get publicity and media attention. 
Participants will learn how to:

• Gain new skills in dealing with the media, including examples in how to think like a journalist, identify key decision makers and target local media.
• Get publicity and become a valuable resource for the media 
• Identify “pitching” skills when dealing with the media, translating into media exposure. 
• Analyze and brainstorm what’s newsworthy and what’s not.
• Be prepared for phone/email pitching.
• What makes a great headline
• Leverage current news events with a side story angle that lands coverage
• Position themselves as an expert in their field so the media calls them for quotes.
• The components needed for an electronic media promotional kit as a downloadable eMedia promotional PDF.