"Tools for Marketing Your Business"
Media Coverage & Setting Up Your Online Newsroom
This session will focus on how to land media coverage with a killer “Pitch” that will put you on the editor’s ‘nice’ list, and make you the go-to expert for print and broadcast programming. The participants will learn how to think like a journalist, target local and national media, and get publicity and media attention.
Participants will learn how to:
- Gain new skills in dealing with the media, including examples in how to think like a journalist, identify key decision makers and target local media.
- Get publicity and become a valuable resource for the media
- Identify “pitching” skills when dealing with the media, translating into media exposure.
- Analyze and brainstorm what’s newsworthy and what’s not.
- Be prepared for phone/email pitching.
- What makes a great headline
- Leverage current news events with a side story angle that lands coverage
- Position themselves as an expert in their field so the media calls them for quotes.
- The components needed for an electronic media promotional kit as a downloadable eMedia promotional PDF.
Formerly the Online Media Room was accessed only by journalists, but now bloggers, analysts, investors, customers, vendors, and buyers are finding their way first to your website’s online media/press room. It has become the trusted and most frequently updated part of your website, and is recognized by search engines, making it top ranking in your SEO’s. Come get insights on how to plan and execute what’s in your press room and why you need it in place for your marketing outreach awareness.
Date and Time
Friday Oct 23, 2015
9:30 AM - 11:30 PM PDT
October 23, 2015
9:30am - 11:30am
Cost $10
Location
Petaluma Area Chamber Office - Conference Room
6 Petaluma Blvd North - Suite A-2
Website
Contact Information
RSVP - PACC@Petalumachamber.com or 707.762.2785
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