"Tools for Marketing Your Business"

Harness the Power of Mobile – 7 Ways the Consumer Changes Everything
 
Social meets financial: How customer conversations drive acquisition, retention, and innovation.
Today, lots of consumers are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, fast becoming the norm than the exception.
In this session we'll be covering:  

• Why you can't ignore mobile – 76% of smartphone owners use their phones while shopping
• Why by 2016, 85% of all digital shoppers will be mobile shoppers as well
• How small changes like adding reviews, doubles mobile conversion
• Ideas for pushing your mobile presence during the holiday season to convert new, lifelong mobile shoppers.

• Be inviting and communicate professionalism.  Most consumers size up a website in less than ten seconds.
• Engage your audience.  You have captured their attention, don't waste it.  The Internet is a two-way street and customers want to feel heard.  
• Drive your audience towards a call to action.  You have successfully established credibility, engaged your audience, and they are now receptive to your message.  Direct them where to go next.