"Tools for Marketing Your Business"

Mobile Marketing Trends and Tools
How can small businesses take advantage of mobile marketing? Join us for this essential one and half-hour seminar all about how businesses and non-profits can implement mobile marketing on a shoestring budget. Topics include:

• What mobile marketing really means to smaller business: Where is the real opportunity?
• How to ensure your website is completely optimized for mobile users.
• Techniques for better email marketing in a mobile world.
• How to combine local and hyperlocal to deliver marketing results.
• How social media can combine with mobile to increase reach.
• Use of clear Call-to-Actions (CTAs) and how they are uniquely different in mobile, tablets, laptops and computers.
• Content strategy, tools and scheduling - to free up your time.
• Branding essentials and consistency.