Target Market - Referral Institute SF Bay Workshop

Target Market-Finding Your Starting Point Workshop

In this session we will takes you through a series of questions about your business. The goal of the program is to clearly identify your unique target market so you can identify the best referral partners and networking organizations to reach your target market. At the end of the program you will have key information for Your Referrals Sources:

* Why are you in business?

* What do you sell?

* Who are your customers?

* How well do you compete?

If your referral partners don’t know the why, what, who and how of your business, are they truly in a position to refer you?

Petaluma Area Chamber Members receive a $58 discount! Be sure to use this coupon code when registering: pacc

Mickey Griffith is a local entrepreneur turned referral marketing specialist. After having launched a successful marketing communications consulting company and growing its revenues by more than 50% per year for each three years running, he has pursued his love of marketing into the more specific niche of referral marketing as a co-owner in Referral Institute SF Bay.

As a Director Consultant with BNI SF Bay, Mickey has been trained in referral marketing by Dawn Lyons and Mike Macedonio from Referral Institute Intl. as well as Dr. Ivan Misner, founder of BNI who is referred to as the Father of Modern Networking by CNN. Mickey is a certified instructor for the Certified Networker II®, Target Market, Room Full of Referrals and Referral Success 101® courses.

Having applied his passion for referral marketing directly to his own business for several years, Mickey is eager to help other business owners achieve outstanding success in their referral marketing endeavors.